Content Strategy
Positioning, audience and content pillars so every post has a reason to exist.
Social Media Marketer
Herminia Banihit
I help small business owners shape scattered ideas into a clearer, more attention-grabbing content strategy.
Kalibo, Philippines · Open for new clients — October 2026
About Me
A planner at heart, a storyteller by practice
Hi, I'm Herminia! As an aspiring Social Media Manager, I help small business owners shape scattered ideas into a clearer, more attention-grabbing content strategy.
With 15 years coordinating promotional projects for marketing agencies, I know how campaigns come together on the ground — briefs, timelines, teams and reporting. Today I bring that same structure to content: planning, designing and publishing posts that actually sound like your brand.
I recently completed the DICT SPARK Technical Training Program: Social Media Marketing 2.0 (AI-powered), and I work best with e-commerce small business owners who want a calmer, more consistent presence online.
15 yrs
Marketing & project coordination
5+
Platforms managed
2
DICT certifications
Services
What I can take off your plate
Pick one, or let me run the whole monthly content engine.
Content Planning
Monthly calendars mapped to launches, promos and the rhythm of your shop.
Canva Design
On-brand carousels, promo graphics and templates you can reuse yourself.
Caption Writing
Friendly, clear captions with hooks and CTAs that invite replies and orders.
Reel Editing
Short-form video cut in CapCut — captions, pacing and trending audio.
Analytics & Reporting
Simple monthly reports on reach, engagement and what to double down on.
Packages
Starter
For shops just getting consistent.
- —Content Planning
- —Caption Writing
- —Canva Design (8 graphics)
Rate on request
EnquireMost popular
Growth
The full monthly content engine.
- —Content Strategy
- —Content Planning
- —Canva Design (16 graphics)
- —Caption Writing
- —Reel Editing (4 reels)
Rate on request
EnquireReels Only
For brands who just need video.
- —Reel Editing (8 reels)
- —Hooks & captions
- —Analytics & Reporting
Rate on request
EnquireSelected Work
Portfolio
Samples from training projects and personal brand work.
Strategy
Social Media Strategy
Positioning, pillars and platform mix for a small e-commerce brand targeting first-time buyers.
View samples →
PlanningContent Calendars
A month of planned posts across LinkedIn, Facebook and Instagram, with themes and posting times.
View samples →
DesignGraphic Design
Canva carousels, promo tiles and story templates built on one brand kit.
View samples →
VideoReels / Video Editing
CapCut edits with on-screen captions, hook-first openings and clean pacing.
View samples →
CopyCopywriting
Captions, hooks and CTAs written in a friendly, educational brand voice.
View samples →
Practice project — not client work
Mini-Agency Strategy Sprint
Mock brand campaign · DICT SPARK Training
View the strategy deck- Built a full content calendar for LinkedIn, Facebook and Instagram aimed at small e-commerce business owners.
- Wrote and designed sample posts, captions and reels for the campaign.
- Packaged the work into a strategy deck with goals, audience and measurement.
How we work
A simple four-step rhythm
01
Discovery
We talk through your shop, your buyers and your goals.
02
Strategy
I map content pillars, platforms and a posting rhythm.
03
Create
Designs, captions and reels built and sent for your approval.
04
Report
Monthly numbers, lessons and next month's plan.
Tools I use
CanvaCapCutMeta Business SuiteBuffer / HootsuiteGoogle AnalyticsNotion / Trello
Experience & Skills
15 years of getting campaigns done
Freelance Project Coordinator
2024 – 2026Bright Solutions Marketing Services Inc.
Managed promotional projects and field teams; compiled data and photo reports for clients.
Freelance Area Supervisor / Coordinator
2019 – 2025Global Visions Events & Marketing Network Inc.
Supervised marketing projects end to end — merchandising, price surveys, staffing and client audits.
Freelance Project Coordinator
2010 – 2026Ace Promotion & Marketing Corp.
Implemented promotions and merchandising campaigns; ran customer feedback surveys and reporting.
Skills
Project & Team ManagementBrand AwarenessContent CalendarsHashtag ResearchAudience EngagementCommunity ManagementCopywritingShort-form Video
Certifications
Social Media Management (AI-Powered) — DICT SPARK 2.0
2026
General Virtual Assistant — DICT digitaljobsPH
2022
Let's Connect
Tell me about your shop
Send a short note about your brand and goals — I'll reply with ideas and a plan.